BA Marketing, Business Administration, Economics, business management, commerce, agribusiness or strategic management.
1. Minimum of 5 years of relevant experience in business and market development for SMEs (to be shown in CV).
2. Practical experience of successfully implementing marketing strategies that resulted in business growth (to be shown in CV).
1. Strong understanding of market analysis, competitive analysis, and customer segmentation
2. Proficiency in digital marketing, including SEO, social media marketing, email marketing, and content creation
3. Excellent project management skills with the ability to handle multiple tasks and projects simultaneously
4. Strong analytical skills to assess business needs and develop strategic marketing plans
5. Excellent communication and interpersonal skills to build relationships with SMEs
6. Ability to deliver training and capacity-building workshops for SME staff
7. Knowledge of local market conditions and business environment in East African Region.