Qualifications and skills
• A Master Degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field.
• An undergraduate degree in the above mentioned disciplines, with an additional 3 years relevant professional experience over and above the relevant professional experience listed below.
• Strong strategic thinking mind-set with the ability to align creative efforts with overall objectives and the ability to adapt to evolving trends, technologies in the creative and communications industry.
• Demonstrated creative proficiency in graphic design, multimedia production and an advanced understanding of design principles.
• Excellent written and verbal communication skills.
General professional experience
• At least 7 years’ experience in creative leadership roles within advertising agencies, marketing departments or related fields.
• Proven track record of successful campaign development and execution.
• Strong understanding of market trends and consumer behaviour, with the ability to translate insights into creative strategies.
Specific professional experience
• At least 5 years of brand development experience including direct involvement in the development and evolution of brand identities for large organisations.
• At least 5 years of experience in conceptualizing and overseeing the execution of integrated marketing campaigns, including digital, print and experiential components.
• At least 5 years proven experience in creating digital content, social media campaigns, and a deep understanding of online user behaviour.
• At least 5 years of experience in managing creative budgets effectively, optimizing resources to achieve maximum impact
Demonstrated success in engaging with clients, understanding their objectives, and presenting creative solutions that meet and exceed expectations